UCLan is one of the UK’s largest universities, the challenge was to develop a story and identity that would give the University the confidence and recognition it deserves. The new identity took inspiration from the University crest, heroing the spirit of opportunity UCLan offers to all.

From the crest and angles within the logo a flexible system was created, using a vibrant imagery and a bright colour palette. An extensive guidelines document was created to ensure consistency for the campus’ throughout the world.

Best visual identity from the education sector – Transform Awards Highly Commended

Skills Utilised:
Visual Language Development and Design, Logo Craft, Brochure Design, Signage Design,
Website Design, Guidelines, Social Content Design, Wayfinding, Icon Design