
MyVi, an identity project for a patient support program (PSP) for people prescribed Vyepti®.
The identity needed to sit alongside the Vyepti® brand, but also to stand alone.
The M + V monogram created to resemble a heart and a shield,
focusing on the strong, protective and caring side of the programme.
Colours reflect the Vyepti® palette.
Skills Utilised:
Concept development, Identity Design, Logo Craft, Brochure Design, Website Design,
Illustration, Icon Design, Guidelines
Completed at McCann Health/BX International



