Creating a contemporary and unique brand mark, that shows us as a collaborative and supportive partner to the 43 home office forces. Signaling positive change and we show ourselves as a confident organisation and an integral part of policing, by taking inspiration from the police checkered band (Sillitoe Tartan).

Taking inspiration from the angles within the logo, a dynamic and captivating visual language is created. Which can use imagery and flat colours. Focusing on our three core colours helps create a distinct and recognisable brand.

Skills Utilised:
Visual Language Concept and Design, Logo Development and Craft, Guidelines, Website Design, Brochure Design